Donegal Summer School of Music has brought young musicians together in Letterkenny since 1999. Its annual programme welcomes children and teenagers aged 6 to 18, with more than 30 classes spanning instruments, voice, dance, songwriting, art and opera.
That variety is one of the summer school’s greatest strengths, but it also creates a communication challenge. Parents need to understand the programme, compare classes, choose the right options and register with confidence. The website needed to make a large amount of information feel clear, welcoming and easy to act on.
Our approach
Crintus & Co worked closely with the Donegal Summer School of Music team to create and launch the website in two weeks.
The project was highly collaborative. We shaped the structure, content and visual presentation together, turning the programme into a straightforward journey from discovering the summer school to exploring classes and registering.
The site was designed around the questions families actually need answered: who the programme is for, what is available, how the week works, what it costs and what to do next.
What we delivered
Crintus & Co created a custom-coded website that included:
- A clear introduction to the programme, dates, location and age groups
- An easy-to-browse guide to more than 30 classes and tutors
- Prominent registration routes throughout the site
- Pricing and practical information for parents
- Photography, testimonials and galleries showing the experience of the week
- The summer school’s history, team and sponsor recognition
- Contact forms and direct phone and email options
- Analytics and registration-click tracking
- A seasonal setup that could move from open registration to closed-booking information after enrolment ended
Turning interest into action
By July 2026, four months after launching in March, the website had recorded:
- 1,417 visitors
- 1,735 visits
- 3,029 page views
- 289 registration-form click-throughs
Visitors actively explored the information needed to make a decision. The Classes page attracted 442 visitors and the Register page attracted 347. Registration links across the homepage, navigation and class pages directed interested families to the external booking form.
Google was the largest identifiable referral source, followed by Facebook traffic. Most visitors were in Ireland, matching the programme’s local audience.
The outcome
In two weeks, Donegal Summer School of Music gained a modern digital home that made a long-running and varied programme easier for families to understand and act on.
The website gave the team one clear place to present the full experience, answer practical questions and guide prospective participants towards registration. Its seasonal structure also meant the site could continue serving families after bookings closed, replacing registration prompts with clear contact information while preserving the programme details for the summer ahead.